Style is never dependent upon resources, just as taste isn’t determined by a price tag. The truly stylish, and those with intriguing taste, rarely begin developing their personal aesthetic at the point when their bank balance reflects their success. For Tyler, The Creator, two-time Grammy-winning artist, producer, director, composer and designer, the collecting bug that set in motion the eclectic nature of his passions and career started with, well, Hot Wheels.

The creator of the most discussed hip-hop formation of recent years, Tyler from the band Odd Future, is known not only for the music itself, but also for his style habits.

In many ways, it is due to the unusual combinations of colors that Tyler looks so modern and trendy. His absolute favorites are pink of varying degrees of intensity and brown. Once the musician boasted in an interview that he could distinguish dozens of shades of brown in a couple of seconds.

Jewelry is one of the main components of the image of all rappers. Tyler is no exception. The 29-year-old artist relies not on quantity, but on quality. Minimalistic diamond rings, silver chains, grillz for Tyler are just additional details.

“I didn’t play with toys much as a kid,” he says, “but Hot Wheels. . .was definitely my No. 1 collection. I had probably seven, and some I kept until my teen years.”

However, the Creator's biggest hobby is cars. The artist appreciates angular shapes and vintage, but does not believe that after the acquisition, the new owner cannot alter the car to suit his needs. Tyler likes the vehicle to meet his taste, and not the desires of critics from the Internet forums of rare cars.

and of course, ushanka hat

Tyler has never been particularly fond of luxury brands like Gucci, Louis Vuitton or Prada. His favorite brands were Supreme, Billionaire Boys Club, Thrasher, and he always preferred street style: “I don't give a fuck about Gucci. I've always given a fuck about what other people wear. I didn't want to wear Givenchy leather pants and T-shirts, my fucking Supreme snapback, my painted T-shirts, my short-sleeve shirts and my fucking Vances looked like fucking shit to me, and you can't say anything about it."

After founding OFWGKTA, Tyler launched his own clothing brand Golf Wang, which was a response to the fashion trends popular among most rappers of the time. While Kanye West conquered the stage in skinny leather pants, Tyler's clothes were full of a variety of colors and prints. And she was also as comfortable as possible: wide pants, shorts, loose hoodies and multi-colored T-shirts with cat prints.

Tyler began to get involved in music as a child. At the age of 7, he came up with music albums for which he chose the name, compiled the track list and drew the cover, and then replaced the discs and cassettes available at home with them. At the age of 12, he began to write beats, and at 14 he taught himself to play the piano.

Each Tyler album is a new chapter in the artist's history, and the lyrical hero of the tracks is a new alter ego of the musician.

In Goblin, he is a psychopathic rapper who does not disdain threats and jokes about “faggots”

in Wolf – the same “strange dude at summer camp”

"Call Me If You Get Lost" concentrates all the hallmarks of Tyler, The Creator's music: his trademark "loose" song scheme, the main character of the album is the alter ego of an artist named Tyler Baudelaire

in Cherry Bomb - a crazy freak with a claim to lyrics

in Flower Boy – a guy lost among a field of sunflowers and hinting at a cuming-out.

At the 62nd Annual Grammy Awards Ceremony 2020 Tyler, the Creator won the Best Rap Album of the Year for his album "IGOR". The event took place in January 2020 in Los Angeles.

Tyler, The Creator has become an icon for his generation. He created an original movement that has virtually no analogues in hip-hop and beyond, and he was also able to prove that he could be famous for more than just rough and crazy antics. And in fact, he confirmed that he is fully worthy of his pseudonym.